People need help with their health more than ever before. But as AI, GLP-1s, and unpredictable algorithms reshape the landscape, they need a clear reason to choose you. Momentum Month helps you get ahead of curve and create opportunities to be discovered, and hired, by the right clients.
When everything feels important, it's easy to bounce between focusing on your website, social media, giving a workshop, and making new business cards — without making real progress on anything. And doing it alone makes it worse.
Momentum Month is working directly with me plus a cozy room of motivated peers — so the scattered effort turns into one focused fall plan for getting seen and getting clients.
With AI, GLP-1's, and unpredictable algorithms changing how people get support, this is not the year to enter fall with the same old plan.
Momentum Month takes just a few focused hours each week, helping you make key decisions, get personalized feedback, and put a stronger offer and visibility strategy in motion before September.
Join Momentum Month NowA focused fall plan for reaching more clients and making a bigger impact.
Positioning that makes you the obvious choice for discerning clients.
An offer you can start earning with right away.
A complete inventory of your audience, relationships, and opportunities.
Your signature workshop or a topic.
A rinse-and-repeat method for getting featured in front of your ideal clients.
"Working with Michelle has helped me reposition myself from run-of-the-mill health coach to a true health expert and specialist – with rates to match. I've earned back my investment and will continue to benefit for years to come."
Stephanie S. Vermont"With Michelle's help, I signed an ideal client for $2000! That's more like it, if I'm going to reach my income goals. The program provided me with invaluable accountability as it often feels lonely to run a health coaching business; it's so helpful to have support. "
Natascha D., New York"Something has clicked in the last several weeks. I’m having more discovery meetings and creating more proposals than I ever have. Love this momentum! And a client just renewed for another $2000!"
Carrie E., FloridaWith AI changing how people get information, GLP-1s reshaping what clients need, and social platforms becoming less predictable, doing more of everything is not the answer. You’ll identify what is actually holding your business back, decide what deserves your attention now, and build a focused plan for fall instead of chasing every new tactic.
People have more information, more tools, and more options than ever. They may not be looking for “health coaching,” but they're still looking for help with specific problems they care about. You’ll learn how to position your work around something people already want to buy, stop having to explain what a health coach is, and make it easier for the right people to say yes.
Algorithms are unpredictable, organic reach is shrinking, and posting more is not a reliable visibility strategy. You'll identify the audiences and connections already available to you, develop a strong workshop or podcast topic, and start building the visibility that will carry you into fall.
Hi there! I'm a health coach of 17 years with a background in Big Advertising. And I’ve spent over a decade helping health coaches create impactful, profitable businesses.
Momentum Month brings together everything I've learned about fall planning, positioning, and visibility, and puts it in one focused four-week sprint alongside a room of coaches at your level.
And I can't wait to meet for this bonus private coaching session! I'll help you brainstorm "out of the box" ideas and turn hesitation into confident action.
"I find the one-on-one calls with Michelle have been huge turning points for me. She's full of amazing ideas and collaborating has pushed me out of my comfort zone, to build a business exactly the way I want it to be." - Lauren L., Virginia
You’ll work directly with me a small group of motivated health coaches as you make decisions, apply the material, and keep moving.
About 2 hours a week — built to work around your schedule.
Momentum Month runs 4 weeks (8.3-8.28) with group calls on Mondays and Thursdays from 12-1pm ET. All are optional to attend and recorded. Join by 7.31 and you will also get a private coaching call with Michelle, to be scheduled at a mutually convenient time.
Every session is recorded for your convenience and available for two bonus weeks in September.
On Zoom for live calls, and in a membership portal for community support, materials and replays.
Join by July 31 for $997 and get a private strategy session with Michelle. (After July 31 it's $1297.)
Join Momentum Month - $997